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HSJ - Patients getting connected

The public now has access to medical information and tools, from Health 2.0 to mHealth, which may revolutionise the patient-clinicial relationship. Precedent's Head of Digital Marketing investigates the world of social media: "The benefit for patients does not stop at community support.  The rise of Web 2.0, from blogs to review sites, has seen customers forcing organisation to become more transparent and ensuring they fulfil the promises they make."

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