In the press
News
A Sneak Preview of our new report – A DREAM day out
04 February 2013
Thrive at the DADI awards
09 November 2012
Distilleries report launched
02 November 2012
Monash University: A unified online presence
19 October 2012
Reflecting on CASE Europe 2012
10 September 2012
Precedent in the top 30
04 September 2012
Precedent Melbourne gets set to grow
12 July 2012
Precedent launches updated whitepaper: Optimising Mobile
09 July 2012
RSPCA launches Hens Deserve Better campaign
08 May 2012
New membership report to launch early June 2012
02 March 2012
Precedent to create new identity for Dana Petroleum
19 December 2011
Precedent's push East
17 October 2011
EICC brochure scoops a commendation
10 October 2011
Precedent to help mentoring of UWIC design students
06 October 2011
Are you going?
03 October 2011
We're off to CASE Europe! Come and find out what we're up to...
23 August 2011
Integration or isolation? New report launched
09 August 2011
Design graduates! Free Tuesday 26 July?
19 July 2011
Sport Wales’ Play to Learn campaign kicks off online
05 July 2011
Precedent's movers and shakers
01 July 2011
*New* report: the digital landscape for UK financial services
22 June 2011
MS Society aims to chart the condition across the UK
13 May 2011
Edinburgh designer scoops graduate art prize
11 April 2011
Have you registered for your NHS London alerts?
28 March 2011
Getting the government onside: RSPCA’s new Political Animal site
14 March 2011
Newmarket Racecourses: the leader in its field
24 February 2011
Children’s Hospices UK: a winning new website
24 February 2011
Only 2 weeks to go...
22 February 2011
Counting down to CASE Asia-Pacific...
15 February 2011
Go 10,000 goes live
14 February 2011
Congratulations NHS Direct!
07 February 2011
The new Waterways Trust site sails forth
27 January 2011
Have you seen Euan?
24 January 2011
Are you dropping by?
19 January 2011
Warwickshire College website wins gold!
17 December 2010
Three schools, one site
09 December 2010
Looking out for animal health with new site for Defra
08 December 2010
Supporting cancer support services: Tenovus launch their new site
22 November 2010
Getting Sport Wales up and running online
15 November 2010
Precedent Perth: we’re one!
29 October 2010
Getting creative with UCA
30 September 2010
The all singing, all dancing new Trinity Laban website
13 September 2010
The higher education communication specialists
26 August 2010
Come and see us at CASE Europe 2010!
26 August 2010
Precedent produces hearty new iPhone app for British Heart Foundation
05 August 2010
Paving a prosperous future for VocaLink online
04 August 2010
Do you need a digital audit? Talk to us!
04 August 2010
Precedent creates sleek new site for top UK law firm, Doyle Clayton
30 July 2010
Precedent on the road
30 July 2010
Sustrans' Change Your World campaign smashes target
15 July 2010
Crimestoppers and London Met Police join forces to tackle local crime
15 July 2010
Precedent's first Google Analytics course a great success - more to come!
13 July 2010
*Australian road show* - details, dates and everything in between...
06 July 2010
RSPCA Political Animal Australia launches
05 July 2010
University of Birmingham's Circles of Influence campaign pamphlet scoops silver prize at CASE Awards 2010
30 June 2010
'Change your world 2010': Sustrans' new campaign site launches
03 June 2010
Engaging Scotland with interactive new site
12 May 2010
Fearlessly fighting crime with new youth site from Crimestoppers
15 April 2010
Going for gold with Welsh Athletics
14 April 2010
Precedent abroad: CASE Conference 2010
24 March 2010
The Pensions Regulator waves goodbye to the old and hello to the new - site, that is.
23 March 2010
CLIC Sargent microsite to help raise £5 million in 2010
19 March 2010
Engaging new Edinburgh Beltane site goes live
17 March 2010
Internationalisation: Precedent goes global
09 March 2010
CABE launches new website
02 March 2010
Creating a new online presence for Heriot-Watt
19 February 2010
RGU goes live
19 February 2010
Winning work from Children's Hospices UK
17 February 2010
Vote for change with new RSPCA Political Animal microsite
15 February 2010
Shaking up Warwickshire College with interactive new site
15 February 2010
New, super user-friendly FSCS site launches
02 February 2010
Children's Hospices UK scoop charity give-away prize
27 January 2010
ScottishPower switches on new web portal for builders
19 January 2010
IPO site gets the government's vote!
24 November 2009
Precedent works with Crimestoppers to launch new Caribbean Most Wanted site
19 November 2009
Precedent & IOSH lead the way with all encompassing site
18 November 2009
Stepping back in time with the Museum of London
28 October 2009
Success through Buying Solutions
28 October 2009
Precedent on the road
28 October 2009
Precedent heads down under
01 October 2009
Precedent climbs up NMA's Top 100 Interactive Agencies table
01 October 2009
Precedent scales Design Week's hot lists
12 June 2009
In the press
Desktop Magazine: Hens Deserve Better
03 July 2012
Pro Bono News: Membership Organisations: Big Challenges, Digital Answers?
26 June 2012
The West Australian: online sales, marketing skills in demand: survey
15 April 2012
Design Week - The Top 100 Consultancy Survey 2011
26 May 2011
HSJ - Is there enough room on the web?
26 May 2011
Design Week - New MS Society website care of Precedent
26 May 2011
The Drum - Senior promotions made as Precedent founder takes on chairman role
25 May 2011
The Drum - Dadi Awards 2011 judging panel complete
24 May 2011
ThirdSector - Site visit: RSPCA Political Animal
03 May 2011
SportsPro - Newmarket sets the online standard for British racing
18 March 2011
Design Week - Precedent designs website for Newmarket
24 February 2011
The Drum - Newmarket racing website overhauled
23 February 2011
Design Week - Favourite Apps
23 February 2011
ThirdSector - Site visit: Tenovus
08 February 2011
PSMG - Precedent's digital strategy guide: creating a digital strategy that works part 1
31 January 2011
The Drum - The Waterways Trust develops new website to improve audience engagement
27 January 2011
.net - website build-off: workshop sites
03 January 2011
Design Week - Precedent creates website for international schools
09 December 2010
Design Week - Museum of London website given a refresh
02 December 2010
.net - Design for understanding
01 December 2010
PSMG - Pocket the future
30 November 2010
The Drum - Precedent takes on Sport Wales
12 November 2010
HSJ - NHS Choices in the Big Society
14 October 2010
Design Week - Precedent creates new website for University for the Creative Arts
22 September 2010
BBC - Apple lays app store rules bare for developers
09 September 2010
Design Week - Johnson Banks brands music and dance institution
09 September 2010
THE - University of Southampton - iWant to be a student
02 September 2010
THE - Aim for best in regional show to win the international recruitment prize
26 August 2010
THE - Deciphering the code
19 August 2010
THE - All about me, dot com
19 August 2010
HSJ - NHS brand undermined by online confusion
05 August 2010
Design Week - Precedent recipe app for British Heart Foundation caters for specific conditions
08 July 2010
Design Week - Government to review entire website portfolio
28 June 2010
Design Week - Welsh Assembly Government appoints consultancies to its new creative framework
24 June 2010
HSJ - All right on the site
18 June 2010
Design Week - Precedent creates campaign site for Sustrans
03 June 2010
HSJ - Access some online ingenuity
27 May 2010
Design Week - Precedent unveils digital elements of Sackler Hall gallery refurbishment
20 May 2010
CharityComms - Are charities taking full advantage of the ever changing web?
17 May 2010
The Drum - Precedent Engaging Scotland with interactive new site
13 May 2010
ThirdSector - Why charities should be using the internet as a tool for social change
13 May 2010
ThirdSector - Charity websites do not make best use of technology, says report
19 March 2010
ThirdSector - Charities are poor at online marketing - but they have the skills to do it well
15 March 2010
THE - 'Frankensite' monsters loom as universities lose control of content
18 February 2010
ThirdSector - Charities need to be more creative when asking businesses for support
19 January 2010
Cue Entertainment - Get ready to augment reality
04 January 2010
HSJ - A language of their own
05 November 2009
ThirdSector - Be aware of the rules of purdah as you prepare for the next election
27 October 2009
ThirdSector - Do you really need that microsite, or is it just your poor online strategy?
01 October 2009
NMA - Top 100 Interactive Agencies - 10th edition
01 October 2009
NMA - Helping Hands
25 September 2009
THE - Fundraising: Strive for an alumni love pact
20 August 2009
THE - Fundraising: how to get alumni to cough up
06 August 2009
HSJ - What's in a name? PCT rebranding still has a long way to go
30 July 2009
NMA - Signs of Life
30 July 2009
ThirdSector - Charities must find better ways to explain their spending
24 July 2009
Design Week - Precedent sees double with work for both LSEs
11 June 2009
THE - Coming to a screen near you
11 June 2009
PSMG - What are you twittering on about now
01 May 2009
NMA - Crimestoppers encourages teenagers to be fearless in fighting crime
22 April 2009
HSJ - Patients getting connected
16 April 2009
Design Week - Precedent works on Welsh Athletics' digital drive
07 April 2009
Design Week - Cause and effects
07 April 2009
ThirdSector - The new pester power
31 March 2009
The Drum - Precedent opening office in Edinbugh
18 March 2009
MarketingWeek - Charities cautious over use of comparative ads
18 March 2009
Design Week - Precedent gives RSPCA some political bite
15 March 2009
HSJ - A language of their own
"Seeking enlightenment about NHS services on most trust websites leads to a world of pain."
Precedent's Michael Guida considers the various challenges faced on-line by Acute Trusts, Mental Health Trusts and Primary Care Trusts when trying to communicate with their audiences. He considers the need to limit jargon and make the system notably easier to use.
"The way in which the NHS services are described on public websites is often bewildering, with technical medical terminology and a lack of a standard system combining to make it hard to see what's on offer."
Click here to register and read the rest of Michael's article.
