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Launching its ‘Hens deserve better’ campaign microsite, RSPCA say it’s time consumers demand a cage-free life for layer hens in Australia.

Launching its ‘Hens deserve better’ campaign microsite, www.hensdeservebetter.org.au, RSPCA Australia say it’s time consumers demand a cage-free life for layer hens in Australia.

RSPCA engaged Precedent to design and develop this campaign microsite.  

Sean Gardiner, Head of Precedent Australia said: “Having worked together previously on the Political Animal Australia project, www.politicalanimal.org.au, for federal and state elections and on the digital strategy for this national charity we are very happy to work with RSPCA Australia again for yet another great cause.

Campaigns are about people – reacting, doing, banding together – and Precedent came up with creative ideas putting RSPCA’s users in the heart of both the campaign and online experience, complementing offline activities and making the most of this micro site as well as incorporating social media.

This is an exciting start to a potentially four year long campaign to influence and engage politicians and egg producers to do the right thing and for egg consumers to spend an extra 20 cents to buy cage-free eggs - all to get hens out of cages once and for all.