News

Precedent’s founder and chairman Paul Hoskins is gearing up for a three week whistle stop tour of China to strengthen relations with both existing and new partnerships in the region.

Starting in Hong Kong, followed by Shanghai and Beijing, Paul will be meeting with digital agencies specialising in web design and build, social media and hosting. Another aspect Paul will be investigating is the expansion of Precedent’s use of user testing labs and online market research, both vital components for our clients looking to branch out in Asia.

From working extensively with clients looking to extend their reach, we know that sussing out a target audience on their home turf and really understanding their needs is crucial if an internationally targeted project is to succeed. It is this certainty, or peace of mind, that we are developing and securing for our clients as the world gets smaller and audiences get bigger.

Paul’s looking at a very hectic schedule during which time he hopes to reassure our current and prospective clients that we’re working with the highest calibre of digital experts across the three major cities. 

Shortly after Paul’s return in November, Mark Sherwin, commercial director, will head out to Australia. Among many things, Mark will be co-presenting two usability seminars in Perth and Melbourne and co-hosting the launch party for Precedent Perth’s enlarged office. Crucially, Mark will be visiting Melbourne where the foundations for Precedent’s next Australian office have been laid.

Both Paul and Mark’s trips signify a very successful 2011 for Precedent as we continue to grow our reputation and spread our expertise internationally. We are looking forward to developing our partnerships abroad, working on even more international projects and seeing our Melbourne office open for business in 2012.