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Precedent to help mentoring of UWIC design students

We’re delighted to be opening the doors of Precedent Cardiff to third year graphic communication students as part of an education initiative between the Cardiff School of Art & Design - UWIC, Cardiff Council and the design community.

The brief for the students involves conceptualising creative solutions in a bid to change the behaviour of Cardiff residents in regards to local transport. The aim of the council's existing campaign, KeepCardiffMoving is to encourage residents to replace their cars with other forms of transport and make Cardiff a Sustainable Travel City. The students will have to think about how to target their audiences and consider any obstacles to communicating this message, as well as suggest and create solutions to tackle the issue.

For Precedent's part, senior designer Ed Richards will be holding meetings once a week over the next four weeks, with one of eight small groups of students in Precedent's Cardiff office. Ed will mentor the students through the project, discussing ideas, giving feedback and setting deadlines. He will be drawing on their strengths and helping to tease the most from their creativity.

The aim of the project is really two-fold: on the one hand there's a live brief which, if the final submission is to the council's liking, could be implemented by Cardiff Council and be a shining example of home-grown talent from students at UWIC. On the other, it is to help educate the students giving them exposure to the design community, real work experience and generally giving them a feel for the industry.

The project will last four weeks, when a final presentation of the students' ideas will be made to members of Cardiff Council, their mentors and each other.