News

News

In the press

Precedent launches updated whitepaper: Optimising Mobile

Following the success of last year’s Targeting Mobile whitepaper, we’ve regrouped and updated our thinking to bring you Optimising Mobile.

This latest industry whitepaper builds on the concepts presented in the original paper and updates all information to be current with mobile and tablet technology in 2012. It is a guide for marketers to help inform mobile strategies and gives an in depth analysis of the capabilities and limitations of each mobile option.

Developing your website to be accessible on mobile devices can be a confusing process; picking the wrong mobile approach can result in your website falling short of users' expectations and a misunderstanding of technological developments can mean missing valuable opportunities.

This paper provides an in depth exploration of the solutions and gives you the tools to help make crucial decisions ensuring you choose the right option for your business.

It presents statistics from around the world to highlight key areas for development based on region, and discusses trends that will affect the way people use mobile devices and the internet in future.

If you'd like a copy of Optimising Mobile, register on our reports page or email reports@precedent.au.com

beställa cigaretter online