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As the UK's biggest employment law firm, Doyle Clayton wanted a hard-hitting online presence to reflect its growth and ambition, whilst also looking sophisticated and professional.

As the website is also an integral part of their marketing strategy, it needed to be both stylish and easy to use.

Using an elegant black and white colour palette, the new design accurately reflects the professionalism of the firm. In a bid to capture the personality and spirit from within the company, we also art-directed a photography shoot which involved the staff.

The site was created using Umbraco, an open source content management system which provides all the required functionality. We recommended Campaign Monitor for their e-newsletters, which allows for easy integration with Doyle Clayton's online presence.

Natasja Giezen, Project Director at Precedent said: "Doyle Clayton asked us to create a website which stands out from those of their competitors, building their reputation as the best practice to go to for advice on employment law in the UK. We feel we have really achieved these objectives with the new site, which communicates Doyle Clayton's ambitions and expertise. As the biggest selling point for any law firm is its people, we used high quality photography to give the site a truly personal, yet professional feel. The result is a striking website that delivers impact and really stands out from the crowd."

Doyle Clayton now have a bold new website which perfectly reflects their status as a leading voice in employment law. The dynamic new site is the perfect platform from which Doyle Clayton can display their skills as a company and communicate their thinking on recent employment law issues.

Visit the site at www.doyleclayton.co.uk.