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We worked with VocaLink, the specialist payments partner, to help reposition them to convey their messaging that, as a company they are the smarter payments partner for their customers.

We assisted in the development of the navigation structure based around a combination of audiences and solutions; we also presented a fresh design incorporating their new brand identity and developed the technical side of the site as well. VocaLink chose Umbraco as the CMS provides flexibility, ease of use and is a cost-effective solution which met all their requirements.

The homepage features an impactful, dynamic area with strong imagery and messages about what's happening in the payments industry. Audience focused areas on the homepage allow easy access to the information needed and target specific services and products. Overall, the site design is clean, clear and highly impactful with a strong emphasis on delivering the organisation's objectives.

Mark Chapman - director of Commercial Marketing at VocaLink says: "We needed a commercially effective online channel for VocaLink in order to convey our values and objectives. Precedent ran a series of workshops and review sessions with us to strengthen our understanding of what our customers and partners needed to see on VocaLink website. With Precedent's strong steer, we have managed to move to a stronger and more dynamic design. A streamlined information architecture enables a clear navigation through the site which will strengthen our reporting data. We have thoroughly enjoyed working with Precedent and have been extremely pleased with the results".

We wish VocaLink the best of luck with the launch of their new site. Visit it at www.vocalink.com.