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We are delighted to have been selected to work with Dana Petroleum, an international oil and gas company based in Aberdeen, to deliver a new corporate identity.

After its acquisition by Korean National Oil Corporation (KNOC) in October 2010, Dana Petroleum is seeking a refreshed identify for a “New Dana”. This will cover everything from hard hats and signage to marketing materials and its digital environments.

Formed in 1994, Dana’s rapid growth and financial success has made it a stock market favourite in recent years. Under new ownership and with a dynamic new management team in place, the company has exciting plans to develop operations beyond its existing bases in the North Sea, Norway, The Netherlands, Egypt and West Africa. The rebrand is designed to strengthen and support this international growth.

Director of Group Communications and External Affairs, Andrew McCallum said:

“We’re delighted to be working with Precedent on the development of a brand positioning that will stretch from oil and gas rigs 200 km offshore, to the company’s new headquarters in Aberdeen, to a new online and social media presence. Our new identity is a central pillar in the broader communications and external affairs programme we’ll be delivering in 2012 and beyond.”

After a competitive bid process, this was a truly satisfying win for Precedent and one which we are very much looking forward to getting stuck in to.