News

How should destinations digitally enhance and promote the attraction experience?

Next week we will be launching our new industry report which will provide attraction marketers with a plethora of ideas and examples of how they can use the digital environment to increase awareness and footfall for their venues.

As we all know the attraction experience no longer starts at the entrance gate, it starts online. The challenge for marketers is to make sure that their digital properties engage visitors, not just ahead of the experience they offer, but during and afterwards too.

So how do marketers keep visitors digitally engaged and use their positive experiences to bring them back as well as recruit their friends to come along next time too?

Take a look at some of the models that we have produced to explain how we think you should be looking at this challenge, and get a feel for the wealth of tips and ideas in the report, by looking at these preview graphics on the author's Pinterest page.   

If you would like to recieve a copy of the report when it launches next week, email us at contact@precedent.au.com. 

And if you would like to come along to our free seminars where we will reveal all the thinking from the report and beyond, you can register here.