In this seminar we'll be tackling many of the issues surrounding digital marketing and focus on giving you top tips and hints to take away.
We'll consider how organisations should be using digital marketing to best effect, ranging from free activities like social media and content seeding, to paid techniques like Pay-Per-Click campaigns. As well as thinking about how to properly integrate and manage multiple marketing channels, we'll share tips for how to manage internal teams, create and publish new content, and collect and interpret the right data and metrics.
The first half will focus more on using digital marketing to communicate on behalf of the entire organisation, while the second will look at using digital marketing and other channels to run campaigns for specific messages/target audiences.
We'll pick a few audience organisations in advance and use them to illustrate the advice for both halves of the seminar – for example, setting up sample buzz monitoring for each, doing sample targeting for paid ads on the Google network, and showing where campaigns would tie-into their existing website, etc.
And because we’re always thinking about the user experience, we’ll also be covering the role of usability in digital marketing – why it’s important, and what steps you can take to ensure your digital marketing products deliver a high-quality experience to your audiences.
The seminar will feature a light touch of theory with a heavy dose of how-to, best practice, and audience examples to bring the instruction to life.
There will of course be a light breakfast and plenty of time for networking and questions as well. We hope to see you there!
If you would like to attend this free seminar please register online or email firstname.lastname@example.org